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We are SAB for General Trading and Distribution, a registered trademark with the official authorities of the Arab Republic of Egypt. Established in 2021 and headquartered in Cairo, our company is recognized as a leading player in all aspects of general trading and distribution.

At SAP, transparency defines every process and service we deliver. Leveraging our expertise and professional networks in the local markets, we are committed to an integrated service model that emphasizes the highest standards of quality, efficiency, punctuality, and reliability—ensuring a strong competitive advantage for our business partners.

Since its inception, SAP has focused on creating shared value by supporting the operations of leading international companies and manufacturers. We streamline the delivery of products to Egyptian markets with speed, cost efficiency, and exceptional quality of service. Our distribution portfolio particularly specializes in cosmetics and fragrance products, bringing world-renowned brands closer to consumers.